Chip Truck Brand Identity

This is a logo design for a food truck that specializes in poutines. The client wanted a vintage/nostalgic feel that would stand out from afar. To do this I shaped the logo as a badge, used bold fonts and added a grunge/speckled texture over top the entire graphic. I also incorporated french fry shapes in the background, that also mimic sun rays that play with the “fresh” aspect of the company name.

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