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1. What the heck is a vector, and do I need one?

People seem to use the word ‘logo’ and ‘vector’ interchangeably. However, vectors are actually a type of file format (most commonly; .ai or .eps) I use a program called Adobe Illustrator to create these vector logos. They have crisp edges, are high resolution, scalable to any size you need and can be saved out to almost any format that you, or a printer, would require.

Most clients don’t need the actual original ‘vector file’. Unless you have the right program to open and modify them, they will be of no use to you. So, depending on what you need the logo for, typically I will provide it as a high-res .jpeg or .png file. Technically, once the logo is saved to these file formats, they are no longer considered actual “vector files”. But they are still perfect for your everyday uses. (Such as; for using online, incorporating into a flyer or a Word document…etc.)

I will always keep your original vector file in case you need your logo in a different format for future projects. And, of course, I if you request the original vector file, I will provide that as well.

2. Why do you lower your price when combining or adding multiple items together?

Short answer:

Just like everything else, I know it’s always nice to get a deal the more you buy.

Longer answer:

I have found over the years that my time and creativity is usually best utilized all at once. There’s a lot of research and thought process that goes behind designing a logo. It’s the most important aspect of your branding, since it’s almost always the “face” of your business. Therefor, I always take into consideration all its future applications. (Not just on a business card or website, but other things such as packaging, t-shirts, lawn signs or car decals/wraps.) These are all different variables that I think about to help determine the end design. So, when I am already in ‘research/brainstorming mode’, it’s much faster, efficient (and easier) for me to move from, and between, one task to the next. Less time, means less money for you.

That said, this is not to say that I can’t or won’t help you with future related design projects. Of course I will. (see next question) It just means I might have to re-familiarize myself with your project and do some new brainstorming, and therefore take a little longer.

3. Can I hire you to just do my logo for now?


I understand that you don’t always have the time or money to take on a whole branding project all at once. Start-up costs for a new business can be expensive.

I also realize that you might not be a wiz at designing a logo from scratch. However, maybe you want to put together your business cards and send them to an online printing service yourself.

Once your logo is done, I will provide you with all the original and high-resolution files you will need. I will also keep a copy of your logo in case you ever want anything else designed in the future.

4. I already have a logo, can you use it to design some business cards for example?

Of course!

I will, however, need a high resolution file (with no background) of the logo. Which usually means a vector file (.ai or .eps). Please also note that even if the logo looks good on your computer; it still usually isn’t high enough resolution (quality) to send to the printers. So check with me first and I can tell you if what you have is sufficient.

5. Why don’t you include the cost of printing in your prices?

I always recommend different printers depending on your needs (e.g. depending on timeline, quantities or specialty papers/materials). The company will either be an online printing service or a local print shop. Online printers often have flash sales and therefore prices fluctuate quite dramatically and, in turn, you will end up paying a lot less than if I had a fixed price.

6. How do you create websites?

I use to create custom websites. Here are a few reasons why:

  • I trust the platform. It’s one of the most recognized online platforms, has been around for a very long time and is used by millions people worldwide.
  • It’s free
  • Once the site is created, and if you are web/tech saavy, you can choose to update and maintain your website yourself, as the platform has a fairly fast learning curve. No Coding needed for simple updates.
  • I have a lifetime membership to, which boasts a huge variety of beautiful and completely customizable templates, which I can share with all my clients. So you don’t need to pay extra for a template. I can customize one just for you.


1. What is alcohol ink and how do you use it?

Alcohol inks are essentially liquid dyes, (very concentrated pigment in an alcohol base.) They dry very fast (within seconds), but can be re-activated using more ink or just straight alcohol. They come in little bottles, and since they are a liquid, they usually need a non-porous surface to work with. I paint on polystyrene sheets (more about that below #2). Applying with a paintbrush, spray bottle, foam stamp, or directly out of the ink bottles themselves, each produce a different effect. The order in which applied will also vary the results quite drastically. It’s basically a matter of experimentation and learning what techniques produce the results you are looking for. I gravitate towards creating abstract compositions or very fluid landscapes, using colours to build interesting forms and texture.

2. What do you paint on? How will I receive my painting?

I paint on a plastic polystyrene sheet. It’s a thin, smooth, and non-porous surface, that can be cut down to whatever size you want. I then seal the painting with a UV coating. You can choose to have your painting framed or mounted on a wooden board. If the piece needs to be shipped, I usually prefer to send it unframed, rolled in a shipping tube. Of course it is possible to send framed, however, personally, I prefer to avoid the stress of it arriving damaged.

3. How long does a custom piece take you?

I guess it depends on if I have any other projects on the go. But if I am free to work solely on one painting I can usually finish it in a few days. That said, sometimes I like to step back for a while, and then return to look with fresh eyes. So I usually want to allow at least a week for breathing room. If you are interested, ask me about a custom piece, and I can try to work with your deadline.

4. Can you to replicate a previous piece that has been sold?

Because of the nature of alcohol ink, (see above #1) it’s impossible to replicate patterns and textures from one piece to another that are exactly the same. I can however, use the same colours and style of the piece to recreate a similar “overall feel” of a piece.

5. What sizes painting can you do?

I can paint almost any size you want, up to 3o” wide, which is the maximum size the synthetic paper I use can comes on a roll. If you want the piece to be framed, then I would suggest going with a standard size from your local framers. Custom framing is always an option as well, so unique sizes are also possible. However, keep this in mind when considering your budget, as it can add up quickly. This also applies when mounting on wooden panel boards. Stores have wide range of standard sizes. But, anything custom would have to be outsourced, and added on to the final price.